The Forest of Dean

Founded in the heart of the Forest of Dean, our business thrives in a region rich with history and natural beauty. This enchanting area, known for its ancient woodlands and vibrant wildlife, has been a haven for outdoor enthusiasts for centuries.

The Forest of Dean boasts a fascinating past, having been a significant source of timber and iron during the Roman era. Today, it serves as a picturesque backdrop for some of the most stunning walking and running trails in the UK.

Whether you're exploring the tranquil paths that wind through towering trees or taking in the breath-taking views from the hills, the forest offers an escape into nature that inspires both adventure and tranquillity.

Our commitment to this beautiful landscape reflects our passion for promoting outdoor activities and preserving the unique heritage of the Forest of Dean for generations to come.

Our Purpose

The founder, a passionate runner and sports enthusiast, faced a huge challenge after being unexpectedly taken to hospital with heart issues. A fortnight later, diagnosed with Sick Sinus Syndrome (dodgy electrics!), they came home with a shiny new pacemaker fitted at 31 years of age! This revelation forced a re-evaluation of many aspects of their life, including health and fitness choices.

Determined to turn this experience into something positive, they decided to sign up for a 100km ultra hike, raising funds and awareness for the British Heart Foundation. While preparing for the hike and searching the market for a hydration bag, there was a real disappointment and surprise by the limited options — either exorbitantly priced or unattractive designs.

This experience sparked a vision: everyone should have access to high-quality gear at an affordable price, without compromising on style.

With this newfound purpose, we set out to create a brand that champions both performance and style.