Where are we based?

Nestled in the heart of the Forest of Dean, our business thrives in a region rich with history and natural beauty. This enchanting area, known for its ancient woodlands and vibrant wildlife, has been a haven for outdoor enthusiasts for centuries.

The Forest of Dean boasts a fascinating past, having been a significant source of timber and iron during the Roman era. Today, it serves as a picturesque backdrop for some of the most stunning walking and running trails in the UK.

Whether you're exploring the tranquil paths that wind through towering trees or taking in the breath-taking views from the hills, the forest offers an escape into nature that inspires both adventure and tranquillity.

Our commitment to this beautiful landscape reflects our passion for promoting outdoor activities and preserving the unique heritage of the Forest of Dean for generations to come.

Our Purpose

The founder, a passionate runner and sports enthusiast, faced a life-altering challenge when he was unexpectedly taken to hospital with his heart issues, the outcome being a shiny pacemaker fitted at 31 years old! This revelation forced them to re-evaluate many aspects of their life, including health and fitness choices.

Determined to turn this experience into something positive, they decided to raise funds and awareness for the British Heart Foundation by signing up for a 100km hike. While preparing for the hike and searching the market for a hydration bag, there was disappointment by the limited options — either exorbitantly priced or unattractive designs.

This experience sparked a vision: everyone should have access to high-quality gear at an affordable price, without compromising on aesthetics.

With this newfound purpose, we set out to create a brand that champions both performance and style.